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Our Campaign’s Top Priorities

I’ve listened to neighbors across Hermosa, and these are the issues that City Council must prioritize.

  • Balance budget & save the pier
  • Regulate Airbnbs & protect housing
  • Public safety
  • Cut red tape for small business

Balance budget & save the pier

$55 million deserves more than 55 minutes of discussion. Overseeing $1 billion in FDA spending taught me every program must justify its budget. Hermosa needs clear goals and real budget hearings to cut waste and creatively generate new revenue to fix potholes and save the pier.

My pier funding plan will save your taxdollars:
1) Secure state, federal, and philanthropic dollars
2) Levy surcharge tax on Short Term Rentals
3) Redevelop Parking Lot A

Regulate Airbnbs & protect housing

Hermosa’s future will depend on how we navigate state mandates while preserving the mix of housing that makes us special. I’ll chart a responsible course—comply with state law, avoid high-rises, regulate Airbnbs, and work to keep our kids, seniors, and renters here.

My Short-Term Rental Plan will protect neighborhoods:
1) Begin regulations and Coastal Commission review.
2) Explore block density caps and minimum stays.
3) Delay STR licensing following no-fault evictions to protect rental housing.
4) STR surcharge tax to fund infrastructure, discourage further conversions.

Public safety

Hermosa is a place where people feel safe to live, work, and play. Safety starts with a fully staffed and equipped police department. My wildfire work has taught me that safety requires prevention: safer bike lanes, reckless e-bikers off the strand, and simple fixes like blind-spot mirrors, better lighting, and clearer crosswalks.

E-bikes are an important transportation option, but we must enforce the law and keep our streets safe. I propose dispersed, motorcycle officer-led enforcement on the Strand and neighborhood streets, using data to target problem areas and adjust enforcement over time.

Cut red tape for small business

Council can support small businesses and reduce vacancies by making it easier to open, operate, and host events by cutting unnecessary red tape, a focus of my government work. Let’s hold annual economic development town halls, and make the most of the 2028 olympics.

I'll create a City Hall Innovation Task Force to leverage AI to augment staff and speed up conditional use and special event permits, helping local businesses open and activate spaces faster.